Don'ts


The examples shown here illustrate incorrect uses of our logotype.

Don't make the text big as the circle. Keep the original proportions.

Don't make the text big as the circle. Keep the original proportions.

Don't place the red logotype over light backgrounds that will create complementary contrast. Use monochrome black or white instead

Don't place the red logotype over light backgrounds that will create complementary contrast. Use monochrome black or white instead

Don't place the red logotype over dark backgrounds - use monochrome white instead.

Don't place the red logotype over dark backgrounds - use monochrome white instead.

Don't skew, shear or distort proportions of logotype and / or type.

Don't skew, shear or distort proportions of logotype and / or type.

Don't change the hue / lightness of the logo if it affects readability. Always check that contrast is sufficient.

Don't change the hue / lightness of the logo if it affects readability. Always check that contrast is sufficient.

Don't change the font.

Don't change the font.